Web to Print Among Swiss Printers

I thought I'd go International for a change. I saw this comment on www.printplanet.com. It seems the Swiss print community is not yet sold on proactive launching of web to print solutions for their businesses. See for yourself;

Comment from PrintPlanet:

I thought you might be interested in hearing about a survey conducted earlier this year in Switzerland by the Swiss portal www.mediaforum.ch. To my astonishment, the majority of the 200+ printers who responded do not seem to see web-to-print systems as a priority. For the most part, they are content to wait for requests from customers before considering a system. When asked “Should printers offer their customers web-to-print solutions?” only 29% said that printers should do so “as soon as possible.” The answers of the other 71% ranged from “Only if a customer expresses a need for it” to “No, there’s no market for it.”

Do printers in the United States feel the same way about web to print? What are you hearing out there?

The "Going Green" Marketing on Demand Machine

OK...I keep hearing about "Going Green" in the print and graphic art industry. How does MoD fit in with this "Green Machine"? Using other on demand mediums besides print could obviously save a tree and reduce "global warming", I suppose, assuming you believe in all that buzz (again I ask, what is the definition of buzz?). If you stop using PRINT on demand and start using email blasts on demand, that should help the trees, I suppose. Then again, the question needs to be asked, "how many emails are actually printed out on paper? Hmmmm....?

What do you think about all this "Going Green" and its effect on MoD?