Bringing Together Two Worlds - Evernote and IdeaPaint

Today's marketers are constantly looking for ways to bridge the gap between the online world and the "physical" world. Developing cross-product applications between the two worlds can be done successfully when the two compliment each other. I use an online note-taking application called EverNote. It comes in handy when I'm doing market or product research for a particular client. I can capture web sites, notes, scans, images, etc. effortlessly and deposit them into a secure, web-based folder. Along comes IdeaPaint. This physical product allows you to paint any smooth surface to create a white board for interactive collaboration between individuals and/or group brainstorming sessions.

Take a look at this video to get the real meaning of cross-product collaboration between two different worlds.