I happen to be a distributor for a company called MediaTree. They provide both conventional and online promotions through scalable solutions that are designed to motivate and reward consumer behavior. One of their newer products is the Kinetic Band. By simply wearing the Kinetic Band and performing 60 minutes of physical activity (in 3 minute intervals), a Reward Code is revealed on the band’s face, directing you to go online to redeem your FREE gift. A variety of online landing pages are available to further enhance your brand's message. The gifts can be a variety of digital premiums, like Music Downloads, Ringtones and more. The compelling part is that the image of your brand will be displayed prominently on the band itself and will be synonymous with helping to promote active lifestyles. This product is the perfect example of merging "old school" and "new school" marketing mediums.
If you're interested in learning more about Kinetic Bands and other cross-medium promotions, contact me by clicking HERE.
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