I saw an interesting article in my DigitalPrint360.com e-newsletter this morning. It spoke about Multi-Channel Communications: Understanding Benefits. It was written by InfoTrends. It talks about understanding the benefits that "multi-channel" solutions can provide print producers. The article is not rocket science. It's really about stepping outside the print producer comfort zone to realize that there are enormous revenue opportunities within "multi-channel" solutions and services.
It seems if every print producer out there would hire a Technology Marketing Consultant; someone who understands how marketing and technology integrate together, they could reap the revenue stream all the way to the bank.
How easy is it to step outside that comfort zone? Let me know what you think.
Wednesday, July 30, 2008
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