Walk the Walk: Using Your Digital Print Technology to Market Yourself

I saw this great article by Shelley Sweeney, VP of the Service Bureau and Direct Mail Segments at Xerox, that addresses one of the most challenging issues that print producers are dealing with in today's changing economy. It overflows with marketing on-demand symbolism and feedback. Although it mentions using "Digital Print Technology", it's fair to say that all print producers have the capability in some way, shape or form to produce these type of campaigns. The bottomline is that the print producers need to start marketing themselves by using these technologies and solutions to increase revenue and stop "waiting until I get a customer who needs it". Hats off, Kudos and big SHOUT OUT to Shelley for taking the time to get this message out!

CLICK HERE to read the article!

Fantasy Football and Vegas Style Gambling... On Demand!

A friend of mine recently launched a new online sports portal that combines fantasy football and Vegas style gambling. It's called FanGamb, short for Fantasy Gambling. The beauty of the site is that you get all the thrill (and frustration) of gambling without all the RISK! Checkout the video of the site:

FanGamb 2009 from FanGamb on Vimeo.

They even created a viral marketing aspect of the site by allowing you to set up your own league and invite 15 of your friends. Once that happens, they'll mail you a $20 Visa Gift Card. That's enough to buy a case of beer and big bag of pretzels!

On-demand fantasy sports, gambling and viral networking with a dash of incentive thrown in. I tip my hat off to the guys at FanGamb!

Nice URL Shortening Service with Reporting!

I know there's alot out there with regards to shortening long URLs. However, I recently found one (through a posting on LinkedIn) that adds quite a bit more than the usual. It's a service offered by interlinkONE out of Massachusetts. The web site is http://ilnk.me/. It plays perfectly into interlinkONE's focus on marketing automation and accountability metrics.

The service reports Yearly Visitors, Weekly Visitors, specific URL visitors, etc. It's an ideal tool to track those often used shortened URLs. It even allows you to Tweet It! right from the report page.

Once again, interlinkONE comes through with an integrated marketing module to help marketers figure out how their campaigns are progressing. Job well done!

Mobile Short Codes - Billboard Example

I was recently driving down one of the many major freeways in Southern California and saw this digital billboard advertising discounts via mobile short codes for a local shopping complex. You don't see these on the East Coast very often. They're huge in Japan. I wonder what percentage of drivers actually try the mobile short code while they're driving. Is it illegal to text and drive in California? For the record, I didn't try it.