Thursday, February 24, 2011

Bringing Together Two Worlds - Evernote and IdeaPaint

Today's marketers are constantly looking for ways to bridge the gap between the online world and the "physical" world. Developing cross-product applications between the two worlds can be done successfully when the two compliment each other. I use an online note-taking application called EverNote. It comes in handy when I'm doing market or product research for a particular client. I can capture web sites, notes, scans, images, etc. effortlessly and deposit them into a secure, web-based folder. Along comes IdeaPaint. This physical product allows you to paint any smooth surface to create a white board for interactive collaboration between individuals and/or group brainstorming sessions.

Take a look at this video to get the real meaning of cross-product collaboration between two different worlds.

Monday, February 21, 2011

The Future According to Corning Glass

I found this YouTube video about the future according to Corning Glass. It's really kind of neat, but doesn't take into account alot of the "points of failure". You know, birds flying into glass windows, mud, etc. Still, it shows what a company with VISION can attempt to create. We all need a Vision Statement. Do you have one?