There's an online daily email I get from CityBizList (www.citybizlist.com). It highlights all the local business news in different cities across the country. They offer a few Blogs. One in particular that blends well this Blog's topic, Marketing on Demand, is by Hollis Thomases. Hollis is a nine-year industry veteran and President & CEO of WebAdvantage.net. Her Blog, Business Perspectives on Online Marketing, talks about the different types of online marketing and how they impact the overall marketing mix.
Take a look...there's alot to be learned.
Tuesday, April 22, 2008
Friday, April 18, 2008
Marketing on Demand versus Marketing Automation
I've been hearing these two terms thrown around quite a bit lately. Is MoD an end user facing term and MA a producer, back-end administrative term? Does MA help the end user or the producer? Is MA a sub-category of MoD? I'm sure their related...but how? I'd appreciate your thoughts...
Wednesday, April 9, 2008
Pick a Vertical...Like Raffle Tickets!
OK...I googled "raffle tickets" and got 928,000 hits. Then, I googled "raffle tickets on demand" and I got 432,000 hits. Decided to go crazy...I googled "Raffleticketsondemand" (one word) and I got zero hits (no surprise there). Did a switcheroo with a space "ondemand Raffletickets" and got 21 hits (who would think to type it in that way?). What does this little experiment show us? I'm curious to know your thoughts...
A couple of interesting on demand raffle ticket sites are:
www.rafflesondemand.com
www.AdmitOneProducts.com
www.ticketmastercustomtickets.com
A couple of interesting on demand raffle ticket sites are:
www.rafflesondemand.com
www.AdmitOneProducts.com
www.ticketmastercustomtickets.com
Sunday, April 6, 2008
MoD and HVAC Units
I went to Home Depot this afternoon to buy an air filter for my HVAC unit. I bought a True Blue Basic air filter. Nothing fancy, but it does the job. I noticed on the packaging that it had a "replacement reminder". It said the following, "Use this easy reminder sticker on your calendar to mark the date of your nest filter change, or register at www.trueblue.com and we'll notify you by email when it's time to replace your filter."
OK, first of all, there was no sticker to put on my calendar. No big deal. I went to the web site and their corporate site was being upgraded. They apologized, of course. However, I was able to click on a link that took me to the form fields to register. It asked for my name, address, email size of the filter I bought and how many weeks/months before I'd like to be reminded. Not a bad idea...sort of like the Jiffy Lube sticker they put on your top, lefthand corner of your windshield.
I'm curious to see what happens in three months time. Will I really get an email reminding me to go buy another filter? Will they be sending out a direct mail postcard reminding me to go buy another filter. Will that postcard have a coupon if I upgrade my next filter purchase? Will it mention the size of the filter I bought to remind me? Will I receive a follow up email in 30 days asking me how the filter is working? You get the point...
These questions can be answered in the affimative if The True Blue Company is using an automated, marketing on demand engine. Let's see what happens over the next 30 to 90 days. I'll let you know at a future date should the on demand wheels start turning.
I'd like to hear your experiences with this type of post-sale MoD program with any other consumer-type product on the market. Let me know what you've seen out there...
OK, first of all, there was no sticker to put on my calendar. No big deal. I went to the web site and their corporate site was being upgraded. They apologized, of course. However, I was able to click on a link that took me to the form fields to register. It asked for my name, address, email size of the filter I bought and how many weeks/months before I'd like to be reminded. Not a bad idea...sort of like the Jiffy Lube sticker they put on your top, lefthand corner of your windshield.
I'm curious to see what happens in three months time. Will I really get an email reminding me to go buy another filter? Will they be sending out a direct mail postcard reminding me to go buy another filter. Will that postcard have a coupon if I upgrade my next filter purchase? Will it mention the size of the filter I bought to remind me? Will I receive a follow up email in 30 days asking me how the filter is working? You get the point...
These questions can be answered in the affimative if The True Blue Company is using an automated, marketing on demand engine. Let's see what happens over the next 30 to 90 days. I'll let you know at a future date should the on demand wheels start turning.
I'd like to hear your experiences with this type of post-sale MoD program with any other consumer-type product on the market. Let me know what you've seen out there...
Wednesday, April 2, 2008
The Big Boys Seem to be Waking Up to MoD
I saw two postings this week that raised an eyebrow. The first was an April Fools Day joke, http://printceoblog.com/2008/04/microsoft-enters-printing-business; Microsoft enters the print on demand business. This shouldn't surprise anyone if it actually happened. In fact...give Microsoft time, they'll figure out how to make it work...at least in theory.
The second one was real, http://printceoblog.com/2008/03/monopoly-its-not-a-game; Amazon wants book publishers to use their own on-demand printing facility. Smells a bit like the Adobe - FedEx/Kinko fiasco last year. We'll have to see how Amazon handles it.
Outside of delivering MoD exposure, what are the ramifications of the "Big Boys" getting into MoD? What do you think?
The second one was real, http://printceoblog.com/2008/03/monopoly-its-not-a-game; Amazon wants book publishers to use their own on-demand printing facility. Smells a bit like the Adobe - FedEx/Kinko fiasco last year. We'll have to see how Amazon handles it.
Outside of delivering MoD exposure, what are the ramifications of the "Big Boys" getting into MoD? What do you think?
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