The Big Boys Seem to be Waking Up to MoD

I saw two postings this week that raised an eyebrow. The first was an April Fools Day joke, http://printceoblog.com/2008/04/microsoft-enters-printing-business; Microsoft enters the print on demand business. This shouldn't surprise anyone if it actually happened. In fact...give Microsoft time, they'll figure out how to make it work...at least in theory.

The second one was real, http://printceoblog.com/2008/03/monopoly-its-not-a-game; Amazon wants book publishers to use their own on-demand printing facility. Smells a bit like the Adobe - FedEx/Kinko fiasco last year. We'll have to see how Amazon handles it.

Outside of delivering MoD exposure, what are the ramifications of the "Big Boys" getting into MoD? What do you think?