A good friend of mine, Joe Zuccaro, is the owner of Allinio. They are a marketing automation services company dedicated to helping firms align marketing & sales, automate lead management processes, and grow revenue. He recently posted a presentation discussing the challenges of aligning marketing and sales from a "birds-eye" view. I found this presentation extremely entertaining and right on the mark. It's critical for the Marketing department to be on the same page as the Sales department. Marketing needs to reach out to the sales folks and visit clients on a constant basis. The Sales folks need to proactively communicate with the Marketing folks on a monthly if not weekly basis. Marketing folks should be on the Sales team conference calls and in their meetings. Alignment is critical in today's business environment. Ignore it at your own peril!
Checkout Allinio's presentation below:
Wednesday, August 4, 2010
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