Personalized URLs - The Ice Cream in a Chocolate Sundae

Heidi Tolliver-Nigro conducted a PURL survey and announced the results on The Digital Nirvana. Click here to view the blog post for the survey results. A large number of the respondents seem to have a lot of misconceptions about PURLs. Many of the "reasons" why marketers/printers don't use them are due to a lack of understanding of their technical and creative benefits or they lack the proper resources inside their companies to launch the campaigns.

The other issue is that PURLs by themselves don't necessarily provide the "umph" a marketing campaign needs. Some comments that I've heard regarding PURLs are:

• "Wow, that's cool... now what?"
• "Gee, that's nice."
• "Yea...PURLs...interesting technology."

Many of the existing MOD applications on the market today, such as integrated online promotions and automated call campaigns compliment PURLs and increase the response rate of those campaigns. It's sort of like a chocolate sundae; the ice cream by itself is good, but all the other ingredients make it superb!

Matching Marketing Firms with Clients...On Demand!

I came across this online company called Marketing Matchup (www.marketingmatchup.com). They claim to be the only service of its kind that lets both marketing firms and clients answer a list of questions that defines their expertise and corporate culture (i.e. Labels or keywords). Marketing Matchup then matches marketing firms, who are a strong match, to clients with open marketing project bids.

Truly Marketing on Demand!

Web 3.0 is upon us!

I've been hearing about Web 3.0 more and more lately. What is it you ask? Mindgrub Founder and President, Todd Marks offers his definition to the next paradigm shift of digital information delivery;

"The Web 3.0 is the perceived next generation release of the internet. It takes into effect the hottest trends of the web 2.0, including rich internet applications and social media, and brings them to the new hardware of the outerweb, namely mobile devices, netbooks and digital signage. Information is searched for, filtered, personalized and delivered to end users based on preferences, biofeedback and location."

You can also find an evolving definition on Wikipedia at: http://en.wikipedia.org/wiki/Web_3.0

The question that needs to be asked is how will MOD integrate into Web 3.0? Looking forward to your thoughts and ideas.

HVAC Filter Reminder!

It's been three months to the day since I received my last HVAC filter reminder. As a reminder, I filled out an online marketing form around a year ago when I first bought my MERV 7 Basic air filter. It was on the packaging. Anyhow, below is the actual email reminder I received...

From: True Blue Filter Reminder
Date: Tue, 06 Jan 2009 05:00:31 -0500
Subject: Change is good.

Hello Adam,

It's that time of year again. Yep, you guessed it, time to change your air filter. (Remember, changing your filter regularly saves energy because your heating/cooling system is running more efficiently.)

Last time you purchased our MERV 7 Basic air filter, size 20x25x1 at Home Depot. If you would like better protection for your family of airborne allergens and pollutants check out our Allergen Protection™ MERV 11 or Ultra Air™ MERV 12 -Our Finest Filter.

We really appreciate your business, Adam. Which reminds us; if you'd like more information about our products or have any questions, you can always give us a call toll free at 1-888-808-9100 or email salesinfo@trueblue.com.

Thanks much,

Your friends at True Blue

This automated marketing "touch" works great for existing customers and there are multiple engines out there that can make this happen. I hope you enjoyed this real-life Marketing On Demand moment and always remember to change your air filters!

MOD Director