Walk the Walk: Using Your Digital Print Technology to Market Yourself

I saw this great article by Shelley Sweeney, VP of the Service Bureau and Direct Mail Segments at Xerox, that addresses one of the most challenging issues that print producers are dealing with in today's changing economy. It overflows with marketing on-demand symbolism and feedback. Although it mentions using "Digital Print Technology", it's fair to say that all print producers have the capability in some way, shape or form to produce these type of campaigns. The bottomline is that the print producers need to start marketing themselves by using these technologies and solutions to increase revenue and stop "waiting until I get a customer who needs it". Hats off, Kudos and big SHOUT OUT to Shelley for taking the time to get this message out!

CLICK HERE to read the article!