Tuesday, March 18, 2008

The "Going Green" Marketing on Demand Machine

OK...I keep hearing about "Going Green" in the print and graphic art industry. How does MoD fit in with this "Green Machine"? Using other on demand mediums besides print could obviously save a tree and reduce "global warming", I suppose, assuming you believe in all that buzz (again I ask, what is the definition of buzz?). If you stop using PRINT on demand and start using email blasts on demand, that should help the trees, I suppose. Then again, the question needs to be asked, "how many emails are actually printed out on paper? Hmmmm....?

What do you think about all this "Going Green" and its effect on MoD?

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