I'm a huge fan of J.S. Bach. Probably because his music is full of ADHD-laced 16th notes which was common for the Baroque period of classical music. 16th notes are fast and allow for integration and scaling of other musical instruments. Bach's style was also notable for the way he built his musical compositions on a common theme. He would start out with one instrument and then add additional instruments building on the common theme. In the end, he would have a beautiful, flowing masterpiece. Just listen to the Brandenburg Concerto No. 3 in G major, 3rd movement (allegro). It builds and builds...What does this have to do with integrated, on-demand marketing? Think about it. With a true, integrated marketing campaign, you start with a medium and specific theme (just like Bach); be it a design, message or whatever. You then add additional marketing mediums (instruments) to compliment the original medium without losing the theme. By the end of the multi-touch, marketing campaign, you will have created a beautiful, flowing masterpiece and hopefully a positive ROI for your efforts.
In the words of Corporal Walter O'Reilly of M*A*S*H fame, "Aaahhhhh, Bach"!
Posts
