
You don't have to be riding on the turnip truck for very long to figure this one out. However, many print providers get "stuck in the mud" with regards to launching marketing on demand services for the sole reason that, "We're waiting on a customer who needs it". Guess what? YOU are the first customer! The print industry needs more mavericks to step up and use the technology for their own marketing campaigns. Listen to what John Foley has to say...
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