Tuesday, June 2, 2009

This Takes Pretzels and Beer to a New Level - Integrating Twitter and Sensor Technologies

OK, you need to imagine you're at a bar. You've been following this bar on Twitter for happy hour specials, etc. Then, one afternoon around 4 p.m., you start receiving tweets from this bar like crazy. One after the other, tweet, twaat, twoot. What's going on, you ask? The bar has hooked up their beer tap with the Twitter API, that's what. Everytime a beer is poured from the bar tap, it initiates a tweet to all the bar followers. Ya, right... who would think of such a concept? Guess what? It's happening...

360i, a digital agency in New York, has setup their office beer tap (nice company to work for, yes?) to tweet every time a beer is poured.

They call the tweeting tap, "Tweeting Bar". It gave birth after the folks at 360i joined together to research "sensor technologies" to tweet after a beer was poured. They worked with the folks at Keg-Meter to create a custom interface that is able to send flow data via a serial port.

Go figure. Imagine if this technology was around during prohibition! Now the creative challenge is to figure out how to make money from this "cool" concept.

Checkout the video below:

1 comments:

Jason said...

Talk about having too much time on your hands. What has the world come to when we find it interesting that somebody poured a beer. Looks like someone needs a girlfriend.