Zappos.com Introduces a Printed Catalog In a sign that the online marketing medium is maturing, Zappos.com, the online shoe retailer, has decided to add a printed catalog as part of their overall marketing mix, specifically to retain existing clients and to acquire new clientele. Aaron Magness, Director for Brand Marketing and Business Development at Zappos.com saw the reality of the buying public that different people respond to different media.
Being in this industry for over 23 years, I'm not surprised at all that Zappos.com has decided to make this move. I'm a big believer of merging conventional and online marketing mediums. In the right environment, both can bring value to the table.
Of course, Zappos.com is also publishing a digital edition of the catalog. Take a look at it by clicking here: Zappos Interactive Magazine!
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