Digital Marketing Mediums and Brand Marketers - Not quite on the same page

Saw this informative video clip from iMedia. It's not mentioned in the video, but I heard a rumor that Pepsi is using it's $20 million Super Bowl budget on Social Media campaigns instead of the conventional mediums. Interesting stuff...

Why are brand marketers still afraid of digital? - iMediaConnection.com

"Insight from some industry experts as to why digital still hasn't dominated brand marketers. "

iMedia's marketer on the street questions why brands continue to ignore digital and opt to put the bulk of their spend into traditional media instead.

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