HVAC Filter Reminder!

It's been three months to the day since I received my last HVAC filter reminder. As a reminder, I filled out an online marketing form around a year ago when I first bought my MERV 7 Basic air filter. It was on the packaging. Anyhow, below is the actual email reminder I received...

From: True Blue Filter Reminder
Date: Tue, 06 Jan 2009 05:00:31 -0500
Subject: Change is good.

Hello Adam,

It's that time of year again. Yep, you guessed it, time to change your air filter. (Remember, changing your filter regularly saves energy because your heating/cooling system is running more efficiently.)

Last time you purchased our MERV 7 Basic air filter, size 20x25x1 at Home Depot. If you would like better protection for your family of airborne allergens and pollutants check out our Allergen Protection™ MERV 11 or Ultra Air™ MERV 12 -Our Finest Filter.

We really appreciate your business, Adam. Which reminds us; if you'd like more information about our products or have any questions, you can always give us a call toll free at 1-888-808-9100 or email salesinfo@trueblue.com.

Thanks much,

Your friends at True Blue

This automated marketing "touch" works great for existing customers and there are multiple engines out there that can make this happen. I hope you enjoyed this real-life Marketing On Demand moment and always remember to change your air filters!

MOD Director