Web to Print Among Swiss Printers

I thought I'd go International for a change. I saw this comment on www.printplanet.com. It seems the Swiss print community is not yet sold on proactive launching of web to print solutions for their businesses. See for yourself;

Comment from PrintPlanet:

I thought you might be interested in hearing about a survey conducted earlier this year in Switzerland by the Swiss portal www.mediaforum.ch. To my astonishment, the majority of the 200+ printers who responded do not seem to see web-to-print systems as a priority. For the most part, they are content to wait for requests from customers before considering a system. When asked “Should printers offer their customers web-to-print solutions?” only 29% said that printers should do so “as soon as possible.” The answers of the other 71% ranged from “Only if a customer expresses a need for it” to “No, there’s no market for it.”

Do printers in the United States feel the same way about web to print? What are you hearing out there?