Improved Customer Service with MOD

Or, should I call it Customer Service On Demand?

I recently saw a web-to-print portal that had integrated live chat icons into the web pages via HTML code. It allowed the end user to access a live operator via a chat icon embedded into the page. What made it "work", was that I could chat with a Customer Service Rep at each step along the buying process. It wasn't just placed under the "Customer Support" page. This company was allowing me to access a Customer Support Rep "on-demand". Check it out at http://www.excelprintingandmailing.com/. This is a clear example of "on-demand" blending Marketing and Customer Support.

Nice...