Making Email Relevant

There's an up and coming "digital" company out of Baltimore called Blue Sky Factory. They have a fantastic email marketing engine called "Publicaster". It's been around for a few years. They recently launched a new feature-set of Publicaster that is very interesting. Not from a technical mind-set, but more from a social networking point of view. The feature, called Share With Your Network (SWYN), allows email subscribers to share email content with their social networks. Using a code snippet, email marketers can choose to give their social community the option to share their email message with friends on a variety of popular social media engines, including: Facebook, Twitter, LinkedIn, Digg and MySpace.

Up until now, stand alone email engines have not really played in the same sandbox as social networking. SWYN changes all of that. I'm curious as to what the next "angle" Blue Sky Factory is going to launch into the websphere. I'm sure it will be productive and very cool.